We take pride in being an independent boutique brand. Our textile prints are created in house or in collaboration with local artists meaning all peony prints are distinctly ours with a beautiful artisan feel. When it comes to effortless hand drawn florals (a peony signature) our go-to girl is Jaimie Sweeney, owner and director of boutique design studio, Design Studio X. We step inside Jaimie's studio to take you through the process of bringing Wildflower to life.
Describe your work... Feminine, free flowing and minimal.
How did you get in to design... I have always had a love for fashion and textiles. After completing a Bachelor of Design degree at UNSW, I worked in-house for a number of fashion labels before starting my own company Design Studio X in 2014.
Talk us through the process behind creating Wilfdlower... After receiving the initial floral brief from the lovely Designer Sophie, all motifs were illustrated by hand, scanned and then digitally refined. Sophie and I continued to worked together, making palette, layout and scale adjustments until Wildflower as you know it was born.
What is your favourite part of the design process... The creativity in hand illustrations.
What is your favourite thing about working with peony... I love the clear vision that drives each print brief. It is refreshing to work with clients who know exactly what they want!
Where do you find inspiration... From nature, a variety of cultures and fashion catwalks all over the world.
What is your favourite flower to draw and why... Anemones (white poppies) - I love the fresh natural tones and rounded shapes.
Words you live by... Today, family, integrity, hope, laughter and love.
Instant pick me up... A swim in the ocean and a coffee of course!
On Sunday, we will find you…Drinking a coffee and taking my dog for a walk.
One piece or bikini… Bikini
Our Wildflower textile print is then printed onto recycled and sustainable Italian Lycra, bringing the artwork to life and making sustainable, beautiful.
Shop our Wildflower One Piece here.
Shop our Wildflower String Tri here.
Shop our Wildflower String Pant here.