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Seashell Society

An invitation

Born from a life-long love affair with the ocean, and a deep reverence for the beauty of nature. Introducing the Seashell Society. For the modern romantics, the souvenir collectors, the dreamers at heart — welcome home.

Start your seashell collection, treasured mementos of your peony journey.

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Collecting Seashells

Start your seashell collection, treasured mementos of your peony journey. As you shop, you will earn points and progress through tiers, unlocking exclusive rewards, gifts and more.

Sand 0–449 Points Pebbles 450–949 Points Seashells 950+ Points
Welcome reward
Birthday gift
Next tier reward
Early access to new collections
Exclusive discounts
First access to sales and promotions
Complimentary free shipping dates
First access to exclusive styles
Annual Free Gift
2 x Exclusive offer

How It Works

In 3 easy steps, you can enjoy everything our rewards program has to offer. Depending on your spend, you'll benefit from one of our four tiers.

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Join the Program

The Seashell Society is free and open to everyone. Join the program by creating an account below, and you will automatically receive 100 points for joining.

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Shop to Earn

Once you've joined, every purchase will automatically earn rewards points. You can visit your Seashell Society dashboard to track your points.

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Enjoy Your Rewards

All rewards can be redeemed during checkout on any order. You will receive bonus rewards as you earn more points. View your current and upcoming rewards in your account at anytime.