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For the launch of Enamour, we found ourselves drawn to a place that felt as though it had always belonged in the story.
Nestled amongst the rolling hills of Byron Bay, Lo Scoglio House became the backdrop for our latest campaign.
Inspired by the owner's Sicilian heritage, the home is rich in character and timeless charm, bringing a touch of the Mediterranean to the Australian coast.
From the moment we arrived, it felt like the perfect setting to bring Enamour to life.
Enamour is a collection that honours where we've come from while embracing where we're headed. Rooted in enduring femininity, it captures the essence of peony through vintage-inspired florals, delicate embroideries, soft blush tones and serene blues, all reimagined through a contemporary lens.
Photographed by Tess Leopold, the campaign unfolded over a series of sun-filled days, with Zoe Blume and Steph Deeb bringing warmth and ease to every frame.
Phoebe Fever's understated approach to hair and makeup complemented the natural beauty of both the collection and its surroundings.
What we loved most about shooting at Lo Scoglio House was the sense of balance it embodied. Heritage and modernity. Romance and simplicity. The same contrasts that sit at the heart of Enamour.
To further enrich the narrative, we introduced bespoke details throughout the setting, including a custom-upholstered sofa draped in vintage floral Sanderson fabric. Romantic and nostalgic, it became a defining feature of the campaign, adding depth, character and a sense of lived-in beauty to the world of Enamour.
Looking back, we're reminded that some places become more than a backdrop. They become part of the story itself. Lo Scoglio House offered exactly that, helping us capture a collection inspired by timeless beauty, thoughtful craftsmanship and the enduring allure of summer.
Discover the latest arrivals from High-Summer '26. Hand-drawn florals decorate elevated swimwear and resortwear silhouettes in a romantic, sun-drenched colour palette.
Enter the world of peony and discover what inspires, excites, moves and challenges us.
